WHOOP ASS WEDNESDAY - FEATURES

An artist I am working with called me today, asking a question regarding paying a rapper (with about 2 million followers) $10,000 to feature on her next track. Here is the mentality behind running the numbers to see if that would be a great investment, or a total waste of cash. Economics and understanding cross platform marketing is hella cool, so get obsessed w/ it. take notes muhfuggaz.


Mark Eckert