WHOOP ASS WEDNESDAY - "OLD MATERIAL"

Your old material is ABSOLUTELY the biggest financial opportunity you’re missing out on. I cover the basics of why you need to capitalize on all your intellectual property, what “slow hits” are, why *ONLY* relying on new material is not the best leverage of your time and resources, and why as an artist - there is always more work you can be doing to get your songs out to ears who need to hear it.

Mark Eckert