WHOOP ASS WEDNESDAY - HOW THE FUCK TO LAND A DEAL IN 2019

In this edition of WAW, I talk about building leverage. Stop waiting to get signed. Build up yourself now. Invest in yourself now. The music industry spends the largest percentage of gross income on R&D (in our case “Artist Development”) second to the pharmaceutical industry. The more you build yourself as an artist (a small business really) and invest in yourself, the more money you save a potential partner or investor (i.e. label, publisher, management etc.) thus, the more negotiating power you have. The fact is - if you want a good deal, be a good product without the deal.

Mark Eckert